Resources

B2B Outreach Guides & Playbooks

Step-by-step guides on cold email, LinkedIn outreach, lead generation, list building and CRM — the exact playbooks we use to build pipeline for B2B teams.

Cold Outreach Offers: How to Craft an Offer Prospects Actually Want

Learn how to craft a cold outreach offer prospects...

Video Prospecting in B2B: How to Use Personalized Video to Book More Meetings

Video prospecting guide for B2B: when personalized video beats...

Founder-Led Outbound: How to Run Cold Outreach Before Hiring Your First SDR

Founder-led outbound guide: how startup founders run cold email...

Outbound Campaign Launch Checklist: 20 Checks Before You Hit Send

Use this outbound campaign launch checklist to verify domains,...

Competitor Displacement Outreach: How to Win Your Rivals’ Customers

Competitor displacement outreach targets companies already paying for a...

Speed to Lead: Why Response Time Makes or Breaks Outbound Deals

Speed to lead decides whether outbound replies become booked...

SDR to AE Handoff: Stop Losing Deals Between the Booked Meeting and Discovery

A weak SDR to AE handoff kills booked meetings....

Summer Cold Outreach: How to Book B2B Meetings During Vacation Season

Summer cold outreach can still book B2B meetings. Learn...

Cold Email Open Rates: Why They Mislead You (And What to Track Instead)

Cold email open rates are no longer reliable. Learn...

How to Choose a Lead Generation Agency: Questions, Red Flags & Pricing Models

Choosing a lead generation agency? Compare pricing models, ask...

Lead Scoring for Outbound: How to Rank Prospects Before You Hit Send

Lead scoring for outbound: build a simple 100-point model...

Healthcare List Building: How to Reach Medical Practice Decision-Makers

Healthcare list building guide: find and verify decision-makers at...