Selling to software companies means reaching technical buyers who are hard to impress and quick to ignore generic outreach. Precise list building is what gets you in front of the right decision-makers.
Identify the real decision-makers
Depending on your offer, that could be the CTO, VP of Engineering, Head of Product, or a DevOps or security lead. Map the buying committee before you build the list.
Use technographics
Filter by the tools and stack a company already uses. Reaching teams that run a complementary or competing technology makes your message instantly relevant.
Collect the right data points
- Name, technical role and seniority
- Verified work email and LinkedIn URL
- Company size, funding stage and tech stack
Source and verify
Combine LinkedIn Sales Navigator, developer communities and B2B databases, then verify every email to safeguard deliverability.
Segment by stack and stage
An early-stage startup and a scale-up have very different needs. Segment accordingly so your lead generation stays sharp.
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