The best cold email templates are not scripts to copy blindly — they are frameworks you personalize. Here is the structure that works, plus four templates you can adapt today.
The framework
- Subject: 2-4 lowercase words (see subject lines).
- Opener: a specific, personalized line about them.
- Body: one problem + one proof point, under 90 words.
- CTA: a single low-friction ask.
Template 1: Problem-based
Hi {{firstName}}, most {{role}}s at {{industry}} companies tell us [specific problem]. We help teams like {{company}} fix it — one client went from 5 to 45 calls a week. Worth a quick look?
Template 2: Trigger-based
Hi {{firstName}}, saw {{company}} is hiring SDRs — usually a sign outbound targets just went up. We build and run the system so you hit targets without adding headcount. Open to seeing how?
Template 3: Referral / social proof
Hi {{firstName}}, we recently helped [similar company] add $340K in pipeline in 90 days. Given {{company}}’s focus on [goal], thought it was worth a conversation. Free {{day}}?
Template 4: The breakup
Hi {{firstName}}, should I close the loop on this? Happy to reconnect another time if now is not right.
Make them work
Pair these with a strong follow-up sequence and solid deliverability. Templates get you started; personalization gets you replies.
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