How SynBoard IT Entered a New Market With a 41% Cold Open Rate
A fresh-region launch campaign built on clean data and localized messaging.
41%Open rate
28Deals closed
$210KRevenue influenced
The challenge
A cold start in an unfamiliar region
SynBoard IT was launching into a brand-new region with no brand recognition and no existing list. Every prospect was cold and the market was unfamiliar.
What we did
Localized outreach on verified data
- Built a verified, region-specific contact list
- Localized subject lines and messaging to the market
- Tested angles quickly to find what resonated
- Booked and nurtured early deals through to close
The results
A 41% open rate in a brand-new market
The launch campaign reached a 41 percent open rate, closed 28 new deals and influenced 210K dollars in revenue in a region where SynBoard IT had zero presence months earlier.
They gave us a running start in a market we knew nothing about. The results spoke for themselves.Director, SynBoard IT
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