How Meridian Group Went From 5 to 45 Qualified Calls a Week
Cold email, inbound and appointment setting working as one system to multiply weekly qualified calls.
5.1xReturn on spend
67Calls booked
$890KRevenue influenced
The challenge
A calendar that never stayed full
Meridian Group relied on referrals and sporadic inbound, averaging around five qualified calls a week. Growth had stalled because new pipeline was inconsistent and hard to scale.
What we did
One connected full-funnel system
- Layered cold email on top of existing inbound demand
- Built targeted lists for each service line
- Added a dedicated appointment-setting layer to qualify and book
- Reported weekly so spend followed the best-performing segments
The results
Nine times more qualified calls every week
Meridian Group scaled from five to forty-five qualified calls per week, hit a 5.1x return on outreach spend and influenced 890K dollars in new revenue.
We went from chasing referrals to having a calendar that fills itself. The system simply works.Managing Partner, Meridian Group
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