How Brandify Cleaned 100% of Its CRM and Cut Data-Ops Time 37%
A three-week CRM overhaul that de-duplicated every record and gave the team hours back each week.
100%Records cleaned
37%Less data-ops time
3 wksTurnaround
The challenge
A CRM too messy to trust
Brandify was operating on a bloated CRM full of duplicates, missing fields and outdated records. Reporting was unreliable and the team wasted hours every week on manual cleanup.
What we did
A systematic, full CRM cleanup
- Audited and de-duplicated 100 percent of CRM records
- Standardized fields, formats and naming across the database
- Enriched and corrected missing or outdated data
- Set up simple rules to keep the CRM clean going forward
The results
A clean CRM in three weeks
In just three weeks, Brandify had a fully cleaned, de-duplicated CRM and cut ongoing data-operations time by 37 percent, freeing the team to focus on clients.
For the first time our CRM is something we trust. Reporting is clean and the team got hours back every week.Operations Lead, Brandify
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