How NexaPay Booked 45 Enterprise Demos With a 22% Reply Rate
A combined LinkedIn and email motion aimed at enterprise finance leaders that turned cold prospects into booked demos.
22%Reply rate
45Demos booked
$1.2MRevenue influenced
The challenge
Hard-to-reach buyers and long sales cycles
NexaPay sells into enterprise finance, where decision makers like CROs are guarded and buying cycles are long. Generic outreach was being ignored and demos were slow to materialize.
What we did
Account-based outreach across two channels
- Built a verified list of enterprise CROs and finance leaders
- Sequenced LinkedIn touches and email together for every account
- Wrote founder-led, personalized copy for each persona
- Handled replies and booked qualified demos straight onto the calendar
The results
45 booked demos and 1.2M dollars in influenced pipeline
The account-based motion produced a 22 percent reply rate, 45 booked enterprise demos and 1.2M dollars in influenced pipeline within a single quarter.
The quality of meetings was the difference. We were suddenly in rooms with the exact buyers we had struggled to reach for years.Head of Growth, NexaPay
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